Most “clients” pages are just a list of logos. Mine isn’t.
The work I do shows up in different places – a founder’s blog that sounds like them, a website that finally explains what the company actually does, an e-commerce journey that stops losing people halfway through, or a retail book that has to win attention in a supermarket aisle. The common thread is impact: clearer message, sharper structure, and writing that supports the commercial goal.
I’ve worked across coaching, SaaS, AI, recruitment, education, outsourcing, and retail publishing for younger readers. That mix matters because it keeps me honest. Every sector has its own rules, but the fundamentals don’t change: know who you’re talking to, respect their time, and guide them to a decision.
This page gives you a flavour of the kinds of organisations I work with and the type of outcomes we build together.
With Monkhouse, the job wasn’t “write content”. It was turning a strong point of view into output that shows up consistently and supports the commercial goal. I’ve ghostwritten blogs, improved website copy, and helped shape social content so the message stays coherent wherever people meet it. The benefit is that the brand sounds more like itself, more often – and the content works hard.
It supports recruitment into the coaching offer by making the thinking clearer, the voice tighter, and the journey from “this resonates” to “I should talk to these people” much more straightforward.
I write retail-first content for younger audiences – books and Christmas annuals that sell in supermarkets, where every page has to work hard and fast. That includes multi-title work for Little Brother Books on projects including Stranger Things, Fortnite, and Italian Brainrot. It’s a highly competitive space to win commissions in, so the focus is always the same: clear hooks, clean structure, and writing that kids want to keep reading.
Recruitment Revolution had the classic problem of a website that was technically fine but emotionally flat – it didn’t sound like the people behind the business, and it didn’t do justice to the values. I rewrote the entire site to make it friendlier, more human, and more aligned with the brand, without sanding off the commercial edge. The benefit is a stronger first impression and a clearer path through the pages: visitors understand what the business stands for, what it does, and what to do next.
It feels less like “recruitment website copy” and more like a real company you’d actually want to work with. (And you really should work with them – they’re ace.)
E-commerce lives and dies on clarity. If customers have to work to understand options, they hesitate, they bounce, or they buy somewhere else. I’ve helped develop two sites for this client by writing new content that makes the offer easier to grasp quickly, while keeping the tone commercial and direct. Alongside that, I’ve supported targeted Google Ads so the traffic coming in matches what the pages are designed to convert.
The benefit is a cleaner buying journey: fewer unanswered questions, a clearer sense of what to do next, and marketing that links properly to the landing experience rather than feeling bolted on.
With London South Bank University, my focus has been on storytelling that supports recruitment — writing engaging profiles of staff, students and alumni that make the experience feel real, relatable and worth choosing. The work turns course facts into human reasons to apply, helping prospective students picture themselves there and understand what studying at LSBU could unlock.
Over my 20 years at Bournemouth University, I was responsible for leading content that had to work across every channel – web, print, email, campaigns and video. I ran a creative studio team, took final editorial sign-off, and made sure the university’s output stayed consistent, accurate and on-brand, even when stakeholders were many and deadlines weren’t forgiving.
A big part of the role was translating complex academic and strategic work into clear, engaging stories – from SEO-focused course pages and recruitment campaigns to video scripts and internal communications. I did it with one eye on performance and user experience, focusing on what actually moved people to take action.